20 Celebrity Makeup Tips for Women Over 40

“And the beauty of a woman, with passing years only grows!”- Audrey Hepburn

True that! I personally don’t think that there is anything ‘anti’ about aging. You move into a new phase of beauty once you enter your fabulous 50s. And just as your skin evolves with time, so should your makeup and skincare routine. You cannot be stuck in the beauty rut of using the same products in the same way as you did in your 20s and 30s.

So, all the gorgeous ladies out there, it’s time to update your makeup routine! Check out these tips to get that age-defying look in your 50s.

1. Take Care Of Your Skin


Because the healthier your skin is, the lesser makeup you need. And the secret to good skin care is pretty easy:

  • Never Forget Your Moisturizer

There’s nothing better for your skin than a moisturizer. It keeps your skin hydrated and radiant. A good moisturizer can also make your makeup products settle and glide on more easily. Make sure to use a moisturizer containing hyaluronic acid. If you are clueless about what hyaluronic acid is and which products to buy, learn more about it right here.

  • Retinol Is Your New Best Friend

Retinol helps in decreasing fine lines and wrinkles. It can penetrate deeply into your skin’s layers. Consult your dermatologist before using this product.

  • Exfoliation Is Important

If your skin is dry and flaky, your makeup will not blend into your skin and ends up looking patchy. Regular exfoliation is the best way to remove dead skin cells and make your skin softer and smoother.

  • Always Take Off Your Makeup Before Going To Bed

It feels good to wake up with a fresh face rather than a face covered with clogged pores and, of course, makeup all over your pillows!

  • Protect Your Skin From the Sun

The risk of pigmentation, sun spots, and blemishes increases with age. So, apply sunscreen whenever you go out in the sun. Cover your face, neck, hands, and other exposed areas with sunscreen. Wear sunglasses and hats.


2. Prep Your Skin: Conceal And Moisturize

Preparing your skin with moisturizer and concealer is the first step in makeup application for those in their 50s. Never miss this step because moisturizer and concealer plump up your skin, making your fine lines less visible. Always read the labels and get a moisturizer containing hyaluronic acid.


3. Select The Right Foundation: Go For The Dewy Look

This is important. You cannot continue using the same foundation that you used in your 30s. Go light on the foundation. Opt for a more tinted look instead. It’s best to use a CC cream because it covers skin imperfections impeccably, improves the texture of your skin, and covers up pores. Moreover, it gives your face a dewy finish, which makes your skin look younger and fresher.


4. Say ‘No’ To Face Powder

Too much face powder can make your skin look cakey and your wrinkles more prominent. You can use just a little bit to dust your T-zone for shine removal and on your eyelids to stop your eyeliner from creasing. Otherwise, applying face powder is a strict no-no.

In fact, it is better to switch to creamy formulas because, with age, your skin tends to become dry. Powders only work well on oily and combination skin types. Be it a foundation, blush, or any other makeup item for your face, opt for cream-based formulas.


5. Plump Up Your Lips

As you age, you will notice your lips getting thinner. Nothing works better than a lip gloss to give them a plump look. Add a dab of lip gloss over your lipstick for that plump look.


6. Kiss ‘Goodbye’ To Super Dark Lipsticks

Super dark lipsticks don’t look flattering at your age. Unless you have a dark skin tone, it is better to avoid super dark lipsticks. Always choose a shade that’s just one shade darker than your natural skin tone. Avoid shades of brown and plum and go for pinks and rosy reds instead.


7. A Hint Of Color On Your Cheeks


Just a light pop of blush on the apples of your cheeks can brighten up your face instantly. Liquid or cream blush is the best option for your aging skin. Choose one that doesn’t have any glitter or sparkle in it because these tend to settle in your wrinkles and lines. Just apply a little bit and blend well. It should not be obvious that you are wearing blush.


8. Work On Your Eye Makeup

With age, the shape of your eyes changes. Eye makeup for beauties over 50 is a real challenge when you’ve got hooded eyes. Avoid both bright and dark eyeshadows. Bright eyeshadows make your hooded eyes look overtly dramatic, and dark eyeshadows make them appear smaller. So, it is best to use natural and light colored shadows. They make your eyes pop, and you look youthful. Also, enhancing your eyes makes them the focal point of your face. This will take the attention away from your wrinkles and fine lines.


9. Those Lashes

Yes! Don’t forget to play with those lashes! Curl them with an eyelash curler. This is the best way to make your eyes pop. And if you know how to play around with false eyelashes, no one can stop you from slaying! Another great hack is to warm up the curler using a blow dryer for just 3 seconds and then use it. This will make it easier for you to curl your lashes without any fuss.


10. Fall In Love With Black Mascara

Fall In Love With Black Mascara


< Black mascara makes the whites of your eyes look brighter, and your lashes thicker. Another good trick is to use a tinted primer. This will add more depth to your eyes. Also, if possible, buy a good lash enhancing serum. With age, eyelashes tend to get thinner. The serum will make them less prone to breakage.


11. Use Pencil Liners

Liquid eyeliners may look too harsh on your mature skin. Instead, switch to a pencil liner. Create soft lines using it. You can even smudge the line using a brush.


12. Don’t Forget The Undereye Area

Don’t Forget The Undereye Area


Undereye puffiness and dark circles are two of the biggest complaints among ladies over the age of 50. Use an undereye cream for treating puffiness, and a color corrector for concealing dark circles. Apply the color corrector first and then layer foundation over it.


13. Play With Your Features

If you are into makeup, you know what contouring is. It is a very useful makeup trick for women over 50. The idea is to use a bronzer and a contouring brush to define your face and highlight the best areas. Create shadows and highlight the best features of your face, such as your jawline and cheekbones. This can also be used to downplay any feature of your face, such as thin lips or a double chin.


14. Maintain Your Brows

Maintain Your Brows


Well-defined eyebrows make you look younger. They make you look like you had a facelift surgery without actually going under the knife. However, don’t overpluck your brows as they do not grow back easily. Here are a few tips to get those perfect brows:

  • Use a brow pencil to make your eyebrows appear fuller. Use a mascara wand to brush them. The best way to do this is to clean a mascara brush and spritz some hairspray over it before brushing your brows.
  • Drawn-in brows are a strict no-no. Pencil thin lines drawn on bare skin look fake. Instead, fill in your thin brows.
  • Avoid overplucking by getting your brows done by a professional. Also, avoid tweezing gray brow hair. Instead, use brow powder to conceal them.


15. Illuminate!

If you think that highlighters and illuminators are only meant for younger women, you are wrong. A simple highlighter or illuminator can lift up your face without any makeup. Highlight your favorite areas – the jawline, the nose tip, the temples, or the apples of your cheek. You can use illuminating lotions, creams, and pens to define your face.


16. Stay Close To Being Natural

Stay Close To Being Natural


When you have crossed 50, less is more. Don’t just pile on too many products. Heavy lipstick, layers of foundation, eyeliner – too much makeup will destroy the elegance of your face. Keep it natural and light.


17. Blend Well

No matter what you put on your face, blend it well. In most cases, people go wrong with makeup because they do not have the patience to blend it out well. Make sure that there are no signs of foundation on your cheeks. The lipstick should not make your lips look like they are bleeding, and your brows should not look like they are painted on your face. Apply just a little bit of everything and blend well.


18. Don’t Forget Your Teeth

Don’t Forget Your Teeth


Now, you may be wondering what your teeth have to do with makeup. But, just like your skin, your teeth can reflect your age. Keep them in good shape and avoid too much caffeine and red wine to keep them white. Use over-the-counter products to keep your teeth white. If they are chipped or in bad shape, get them fixed.


19. Don’t Skip Sleep

A good night’s sleep is all you need to make a difference to your skin. Lack of sleep makes it look dull and lifeless and creates dark circles and puffiness around your eyes.


20. Smile!



Because that’s the best makeup! If you are unhappy on the inside, no amount of makeup can make you beautiful. If you work on your inner self and are happy from within, it will automatically reflect on your face.

Coco Chanel once said, “Nature gives you the face you have at twenty; it is up to you to merit the face you have at 50.” Everyone has skin-related struggles in their 50s. But, just because you have crossed 50, it doesn’t mean you have to let yourself go. Keep surprising yourself and others too! Do you have any more tricks and tips to share? Why not drop a comment in the comments section below?